Thursday, January 21, 2010

Birra Moretti

Birra Moretti was an Italian brewery founded in 1859 by Luigi Moretti.  In 1996, the company was bought by Heineken.  Since this acquisition, Birra Moretti has been a product under the Heineken brand.  Currently, Birra Moretti beer is exported to over 40 countries in the world.

The beer itself is a pale lager, which means it is a pale light golden colored beer.  Notably, the beer has a slightly bitter hop flavor, most comparably to Heineken (hence the acquisition).  Birra Moretti can be purchased for around $8 at Hy-Vee.


Wednesday, January 13, 2010

Social Media Strategies

This is just some filler for class. Hopefully we can get something exciting in place soon!