Birra Moretti was an Italian brewery founded in 1859 by Luigi Moretti. In 1996, the company was bought by Heineken. Since this acquisition, Birra Moretti has been a product under the Heineken brand. Currently, Birra Moretti beer is exported to over 40 countries in the world.
The beer itself is a pale lager, which means it is a pale light golden colored beer. Notably, the beer has a slightly bitter hop flavor, most comparably to Heineken (hence the acquisition). Birra Moretti can be purchased for around $8 at Hy-Vee.
sources: www.birramoretti.com, italian.alibaba.com
Thursday, January 21, 2010
Wednesday, January 13, 2010
Social Media Strategies
This is just some filler for class. Hopefully we can get something exciting in place soon!
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